There's a couple branding dilemmas with Linktr.ee. The first dilemma? The backgrounds. Although they provide a handful of background options, you're likely still compromising on your visual branding in order to use their service. The second dilemma? Their name, Linktr.ee, is all over their free version. It's in the URL on your Instagram bio, at the top of the landing page (see above), and at the bottom of the landing page in logo form.
Can you see how that might be confusing to someone that isn't immersed in the Instagram world??
TO PAY OR NOT TO PAY? THAT IS THE QUESTION.
This tool comes at two different price points, free and premium (costing $6/month). Now, because you're a savvy business owner, you're looking to save in every place possible. Plus, why would you pay for something when you could do it yourself for free??