common questions
WHO DO YOU WORK WITH?
I work with founders and women-led beauty, wellness, and lifestyle brands with a big vision. If you need help clarifying that vision, making creative decisions, and giving your team a clear direction to follow, we’re aligned.
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What services do you offer?
My services are Authority Map, Creative Advisory, and Fractional Creative Direction. Start with a focused strategy session, get ongoing guidance your team can execute, or bring me in for embedded creative leadership. Each offer gives your vision the right level of support.
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WHERE SHOULD I START?
Authority Map is a focused 60-minute strategy session to clarify your priorities and next steps. If you need ongoing guidance or someone to lead the creative work, Creative Advisory or Fractional Creative Direction may be a better fit. We’ll choose the right starting point together.
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CAN WE WORK REMOTELY?
Strategy and advisory work can happen remotely, so we can stay connected wherever you and your team are based. If a project calls for on-site creative direction, we’ll discuss the location, schedule, and production needs as part of the scope.
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ADVISORY OR FRACTIONAL?
Creative Advisory gives you ongoing strategic guidance, feedback, and a roadmap your team can execute. Fractional Creative Direction is a more hands-on partnership: I lead creative decisions, guide collaborators, and keep the work connected to your vision while you focus on the business.
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HOW DO I GET STARTED?
Send an inquiry with a little about your brand, what feels unclear, and the support you need. We’ll discuss fit and recommend the right offer. The scope, fees, timing, and payment terms are confirmed before we begin, so you know what to expect.
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DO YOU WORK WITH MY TEAM?
Yes. I help connect your vision to the people bringing it to life—whether that’s your photographer, designer, videographer, or content team. Clear briefs, creative priorities, and feedback give everyone a shared direction and help keep every touchpoint connected.
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WHAT IS AUTHORITY MAP?
Authority Map is a 60-minute strategy session that connects your offers, content, and visual direction. You’ll receive a custom PDF with visual priorities, content structure, a prompt bank, recurring series, and next steps—a practical roadmap for you or your team to put into action.
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IS PRODUCTION INCLUDED?
Creative direction connects the strategy, concepts, and creative partners behind the work. Photography, video, design, and other production needs depend on the project. We’ll confirm what’s included and who’s responsible for each part before work begins, so the scope is clear.
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WHAT IF MY VISION IS UNCLEAR?
That’s a good place to start. You don’t need a finished creative brief to work with me. I help you connect your ideas, clarify your point of view, and choose what matters next—so your team has a direction to build from and you can make decisions with confidence.
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HOW DO WE STAY CONNECTED?
Creative Advisory includes one call each month. Fractional Creative Direction includes calls every other week. Between sessions, we use text for questions and feedback, with agreed response times. For inquiries, send me an email.
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