YOUR VISION.
A CLEAR WAY FORWARD.
Your brand has a story. I help you decide how it looks, feels, and comes to life. Through creative direction and visual strategy, I connect your vision to a clear visual point of view—so your imagery, campaigns, and content feel considered, cohesive, and unmistakably yours.
A STRONG BRAND STARTS WITH A CLEAR POINT OF VIEW.
ways to work with me
A trusted creative advisor for founders who need a clearer vision and a plan their team can execute. I help you connect the dots, refine ideas, and make confident creative decisions.
One strategy call each month, with ongoing text support for feedback, questions, and creative decisions while your team creates.
CREATIVE
ADVISORY
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Embedded creative leadership for founders ready to move beyond day-to-day creative decisions. I clarify the vision, guide creative partners, and connect your campaigns, content, and brand touchpoints.
We meet every other week, with ongoing text support to keep the work moving between calls.
FRACTIONAL
CREATIVE DIRECTION
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I’m Kaye, a fractional creative director. I help founders clarify their creative vision and translate it into direction their teams can build from.
Our founder brings your creative vision into focus.
KAYE MCCOY
featured work
SELECTED WORK
THE ASSET AUDIT • FREE PULSE CHECK
Get a quick check to help you see what’s working, what feels disconnected, and where your brand needs clearer direction.
Start with the Pulse Check from The Asset Audit. A short set of questions and a scoring guide to help you decide what deserves your attention next.