A Visual Workflow for Founders Who Want Clarity
Let's be real — the content grind doesn't always move the needle. This session is about getting clear on what you're selling, identifying the key visuals your brand is missing, and building a strategy that makes your business look as strong online as it is behind the scenes.
You'll walk away with a custom PDF that acts as your visual strategy reference for your rebrand, website, and content rollout — covering your brand direction, content system, a prompt bank your team can actually pull from, recurring content series, and your exact next steps. No guessing. No starting over every month.
THE VISUAL STANDARD
the Process
Pick a time on the calendar. This is a 60-minute call for founders who want their content to look good and actually support their business — followed by a clear PDF plan so you or your team know exactly what to focus on.
Pay the $500 session fee to lock in your date. This reserves your time and lets me come fully prepared to help you get clear on what to prioritize and why.
We'll look at what you're currently posting and get clear on what you're actually selling. We'll identify where your clients are paying attention so you can stop trying to be everywhere and focus on what moves the needle.
We'll identify the key images and content you're missing that actually help sell your work — the visuals your website and social presence need so you're not relying on constant explaining or posting to make an impact.
What to focus on right now
What your content needs to communicate
A reusable posting structure
A prompt bank your team can pull from
A short list of priority visuals to create
Recurring content series built around your brand
Your exact next steps
Whether you're executing yourself or handing it to your team — everything is ready to go.
©kaye mccoy 2026
Fractional and project-based creative direction for women-led brands.