FROM BEHIND THE LENS TO LEADING THE VISION.
For more than 10 years, I brought brands and founder stories to life through photography. Over time, I saw how often founders were left to connect the pieces after a shoot, and I wanted to shape more than the final image. I wanted to help define the vision behind it.
My design studies at SCAD and my work in digital marketing led me to creative direction. Today I bring my visual eye into the strategy, ideas, and decisions that make a campaign feel true to a brand, so founders can show up at the level they've already reached.
THE STUDIO
FRACTIONAL CREATIVE DIRECTOR
MEET KAYE
I'm Kaye McCoy, a Los Angeles-based fractional creative director helping founders clarify their vision and give their teams a direction to build from.
I connect brand strategy, creative concepts, and the people bringing them to life. Through focused strategy sessions, ongoing advisory, and embedded leadership, I help move the work forward without every decision landing on the founder's desk.
Outside of my work with brands, I love time at home with my dog, catching up on Law & Order, and finding a quiet spot for a latte.
Puppy Cuddler
FOUNDER & CREATIVE DIRECTOR
Flower Market Shopper
Brown Sugar Lattes
Los Angeles, California
tuscany dreamer
Zombie Believer
OWNER & DESIGNER
Dog Mama
Vintage Vinyls
tulip obsessed
Dirty Chai Lattes
Chicago, Illinois
horse lover
TAWANA MORRIS / HAIR SO CHIC LA
I was absolutely blown away by the level of detail and creativity.
LES ALFRED
I can’t say enough about Kaye! Her eye for detail is simply unmatched.
ATIERA HORNE
I honestly wouldn’t know where my business would be without her expertise, guidance and support.
TAI BEAUCHAMP
I’m excited to see her expand her offerings to support women who want a visual identity that reflects the soul of who they are and what they are building.
JENNIFER BELL-CRNELIUS
What truly sets her apart is her natural ability as a marketer and brander; she intuitively understands how to capture and communicate a brand’s essence.
