Mia Ray, a Detroit entrepreneur who turned her 2009 fashion blog into Glam-Aholic Lifestyle, reached out to bring her Busy Living campaign to life. Glam-Aholic is her affordable-luxury accessories and travel brand, with a loyal community of customers who've followed her from the beginning.
Working alongside the brand's creative director, we helped shape how the campaign came together, advising on talent casting and location scouting and guiding framing and composition so every image reflected the campaign vision. We also provided the photography and production support that brought it to life.
THE CAMPAIGN
BUSY
LIVING
Busy Living.
Captured in Motion.
what we created
Talent casting advice, location scouting, framing and composition, and campaign photography.
Busy Living is a collection made for women on the go, built around an oversized canvas tote that holds the laptop, the gym bag, and everything in between. We helped shape the casting and locations, guided framing and composition, and photographed the campaign within the creative direction set by Glam-Aholic's creative director.
