Hair So Chic is a textured haircare and extensions brand. I led creative direction and brand strategy as its visual identity and digital presence evolved, connecting the founder’s vision across website creative, campaigns, photography, video, social content, and creator partnerships. The work brought a shared direction to the projects and creative partners involved.
the client
HAIR SO
CHIC
One Brand Vision.
Every Touchpoint.
what we created
The scope included visual direction, campaign and product shoots, website creative, launch concepts, creative partner coordination, and ongoing content direction.
Each part of the work was considered in relation to the wider brand, giving the team a common direction to reference across projects.
