A refreshed visual identity for Les Alfred as she transitioned from the Balanced Black Girl platform into her new era with the She’s So Lucky podcast. Les tapped me to create imagery that felt grown, grounded and glowier, reflecting the shift in her voice and the evolution of her brand.
the client
les
alfred
A VISUAL RESET FOR A CREATOR STEPPING INTO HER NEXT LEVEL.
what we created
WANT TO WORK TOGETHER?
The podcast is shifting into richer, more wide-ranging conversations. Les wanted imagery that felt modern and grown but still inviting. These photos reflect that transition with soft light and clean styling.
GERMANEEGERALD.COM
