For years, I worked as a branding photographer. I helped women create images for their businesses, and I started noticing the questions that came after the photos were finished.
Which image belongs on the website? What should the social media person do with the gallery? How do the videos connect? Who helps make all of these pieces feel like the same brand?
The photography mattered. So did the work around it. I found myself drawn to the conversations that connected a founder’s vision with the people bringing it to life.
The next direction was already in the work
My background includes graphic design, social media management for a national men’s grooming brand and more than a decade of creative experience. Those experiences gave me different ways of looking at the same question: how does the idea become something people can understand and use?
I enjoy helping a founder get clear about what she wants, then translating that vision into direction her creative partners can build from. I also enjoy bringing the team’s perspective back into the conversation. That back-and-forth is part of the work.
I am building around that strength
Moving into creative direction means making more room for the part of the process I kept returning to. It brings together the experience I have built rather than asking me to start from zero.
My role is to help connect the vision across the brand’s touchpoints and support the decisions that keep the work moving. The founder does not have to become fluent in every creative discipline to communicate what she wants.
A question worth asking yourself
If your own work is changing, notice the part people keep coming to you for. Which conversations leave you engaged? What do you find yourself explaining, refining or connecting without being asked?
Those answers do not have to become a new offer tomorrow. They can give you a place to begin paying attention.
For me, that attention led here: creative leadership for founders with a big vision.
